MERCEDES ENTOURAGE
I developed a concept, surveyed 100 users, and designed a prototype in 3 days for a quick turn around pitch. Mercedes Entourage provides luxury experiences that make the journey every bit as enjoyable as the destination. Customers can buy pre-assembled packages of unique, high-end activities or they can build a custom trip with à la carte options. This app will also widen the service offerings to focus on what matters most to millennials, experiences, to introduce younger generations earlier in life to the standard of quality that is the Mercedes-Benz brand.
OPPORTUNITY
I quickly surveyed 100 potential customers to measure brand equity and interest in a Mercedes Benz curated experience. After getting positive results I moved forward with the concept.
CUSTOMER JOURNEY
Taking a quick look at the planning process from a customer’s perspective revealed a lot of room for improvement.
Journey - Without Entourage
Journey - With Entourage
CLICKABLE PROTOTYPE
SCREEN DESIGNS
I created a clickable prototype to help illustrate how easy picking the right night out could be.
